01
What AI really does to the Mittelstand
AI is the biggest shift we will see in our working lives. And the gap between companies that take it seriously and those that wait grows every year.
I build companies that run without me. And I show you how it’s done.
Dominik Kayser. Three companies: Glow Careers, Omni1, AI-Kayser. In Switzerland since 2018, before that marketing in Germany, then medical wholesale. Today I teach managing directors to master AI themselves.
In ten seconds
- Entrepreneur from Zug. Three companies: Glow Careers, Omni1, AI-Kayser.
- In Switzerland since 2018. Before that, marketing in Germany, then medical wholesale.
- In 2025, I sold my trading business to focus entirely on AI.
- Today, I teach managing directors to master AI themselves.
What I think about
Four questions I keep returning to.
02
Why focus beats diversification
I was already good at marketing. Becoming very good at AI could not be done on the side while running a wholesale business. So I sold the wholesale business.
03
Building companies that run without you
The test is simple: does the business keep running when I step out? At Glow Careers the answer has been yes for years. The company runs without me in day-to-day operations.
04
Longevity: staying capable for decades
The same logic as in the business, applied to the body: systems instead of resolutions. Plus hiking and travel, because both sort the head out.
Milestones
The path in years.
2026
AI-Kayser
AI mastery for managing directors. The first pilot phase with five clients is complete; launch is in September.
2025
Sale of the wholesale business
Sale of the medical wholesale customer base: seven years in medical wholesale, a company in Croatia, customers in Germany.
2024
Omni1 founded
Marketing for SMEs that pays off. Visibility on Google and in AI answers. And we show what it brings in.
2022
Glow Careers co-founded
Glow Media GmbH, Cham. Recruiting for trades and industry. The company runs today without me in day-to-day operations.
2018
Moved to Switzerland
Moved to Switzerland and started something completely different the same year: building the medical wholesale business.
before
Marketing in Germany
A company of my own in marketing. Specialty § 204 VVG: helping privately insured people switch tariffs without losing their cover.
What I build
Three companies.
One runs without me, two I am building right now. I work in all three myself.
Recruiting for trades and industry. We find staff for businesses that cannot find any, with systems instead of gut feeling. And we make sure they stay. The company is run by Jonathan Glasow.
- 900+ businesses served
- ISO 9001, TÜV-audited processes
- 20+ industries
- Meta Business Partner · Google Partner · BVMW
Marketing for SMEs that pays off. We make companies visible: on Google and where more and more people ask first, in AI answers. And we show what it brings in.
- 80+ entrepreneurs across the DACH region
- Money-back guarantee
AI mastery for managing directors, in 90 days on real processes. Corporations have AI departments, SMEs usually have a browser tab with ChatGPT. I close that gap. Not by doing it for you, but so that in the end you can do it yourself.
- First pilot phase completed with 5 clients
- Expanding to 25 clients
- Official launch: September 2026
The turning point · 2025
The reason was AI.
In 2025, I sold my trading business: seven years in medical wholesale, a company in Croatia, customers in Germany.
I wanted to focus entirely on AI. Not know a little about AI, but become very good at it. Since then I build anew, with AI thought in from the start.
Strong results require strong measures.
Why it matters
The Mittelstand is deciding right now what its next decade looks like.
The German and Swiss Mittelstand are among the strongest things Europe has. Whether that stays true depends on how seriously we take AI.
Companies that learn to truly master AI and invest heavily will work at a different level than those that do not. Not slightly better, but at a different level. And the right time to act was yesterday.
The long version
From marketing to trading, then all in on AI.
I spent the first half of my career in marketing: first as an employee, then with a company of my own.
My first specialty was a paragraph of law. § 204 VVG gives privately insured people the right to switch tariffs without losing their cover. Hardly anyone knows it, so many people overpay for years. I helped people lower their premiums without ending up worse off. That is where I learned how to create demand and build processes that hold up at volume.
In 2018, I moved to Switzerland and started something completely different that same year: medical wholesale. In 2025, I sold it.
I was already good at marketing. But I wanted to become very good at AI, and that cannot be done on the side while running a wholesale business.
Since then I build anew, with AI thought in from the start. I had co-founded Glow Careers back in 2022, recruiting for trades and industry. The company runs today without me in day-to-day operations. Omni1 followed in 2024. And this year AI-Kayser: what I taught myself, turned into a system for others.
Milestones
- 2026AI-Kayser: AI mastery for managing directors. The first pilot phase with five clients is complete; launch is in September.
- 2025Sale of the medical wholesale customer base.
- 2024Omni1 founded: marketing for SMEs that pays off.
- 2022Glow Careers co-founded (Glow Media GmbH, Cham): recruiting for trades and industry.
- 2018Moved to Switzerland. Built the medical wholesale business.
- beforeMarketing in Germany, then a company of my own. Specialty: § 204 VVG.
As of August 2026
What I’m working on.
Scale Glow Careers further. Move more of what is still done by hand today into clean systems, without making the client experience worse.
Build Omni1. Turn the first very good results into a repeatable process instead of one-off cases.
Bring AI-Kayser to launch. The pilot phase with five clients is complete. Now it is about getting the system to the point where it can carry 25 clients in September.
Alongside that: longevity, hiking, travel. This page is updated every quarter.
Contact
Write me. I read everything myself.
mail@dominikkayser.comPodcast, press, stage, business or simply a good question. Short is fine. As of August 2026.
